Brand development for a traditional asset manager

Beerli and Partner is an independent Swiss family business, providing excellent services to the fourth generation of clients. The longstanding professional experience and establishment on the Zurich financial market stand for continuity and professionalism in asset management services.

gyselroth™ developed the new brand strategy to strengthen the public appearance, which, among other things, required a new website. To visualise the guiding principle of «generations» a series of short films features people who pass on their professional passion and conviction to the following generations.

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The values of previous generations exemplify and shape our own as well as the public perception. Consistency creates trust in the brand.
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