DKSH is the leading Market Expansion Services provider with a focus on Asia, and employs over 28‘000 people representing 73 nationalities. DKSH is present in over 35 countries with a network of 740 business locations in the Asia-Pacific region and 25 in Europe.
gyselroth™ created the printed guidelines regarding brand identity and brand design, which support DKSH to establish and achieve a consistent communication and public appearance. The guidelines were designed in a way that the necessary specifications are easily understood and that the imagery conveys an emotional experience to the reader. With this concept the brand environment is communicated in a very comprehensible and vivid way. As an addition to the digitally available instructions there are various paper samples in the printed version. Main users are regional brand managers and employees of the communication departments as well as external service providers.
«This Design Guide is an important tool to strengthen our brand further.»
Dr. Joerg Wolle
President & CEO, DKSH Holding Ltd.
Guidelines for the implementation of the defined brand identity for 28‘000 employees in over 35 countries.