Huguenin

Brand movie for one of the most important artistic minting companies

Huguenin is considered to be one of the world’s most important artistic minting companies. Since 1868 the company has been creating exclusive and unique embossed products with an individual character at the heart of Switzerland’s watch-making region. The medal makers create artistic masterpieces that show appreciation for human achievements and serve as timeless witnesses to important events.

gyselroth™ developed the new brand movie. The passionate production process requires a great number of manufacturing steps and technical procedures on a highest level. By the time it is completed, the product has been through 100 hands and checked by 100 eyes. The hands-on craftsmanship and the sound of heavy machinery in contrast to the meticulous detail work and the loving care for the finished product, reflects the sophisticated creative process of the medals, coins or signs. The newly created brand movie proudly presents the company’s distinctiveness and significantly contributes to an enhanced perception.

Huguenin was a winner of the 2013 REBRAND 100® Global Awards. Furthermore, for the rebranding gyselroth™ was awarded a «Finalist Certificate» at the World Luxury Award Monaco 2012.

An investment in the brand value: the passionate production process requires a great number of manufacturing steps and technical procedures on a highest level. The company’s distinctive presentation sets Huguenin apart from its competition.
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